Inflatable Replica Immerses Gamers In Fascinating Futuristic World
Custom Inflatable Airship Helps Gaming Company Soar
Lidija Kljakovic faced a daunting challenge.
As co-founder and art director for Lifeforms.io, an LA-based design studio, she wanted to promote Discovery, her company’s major new video game inspired by the emerging culture of rooftop urban gardening.
To this end, she decided to build a promotional installation featuring a giant inflatable replica of the game’s main character.
But that’s where the challenge came in.
The character in question – also named Discovery – was a colorful floating airship with a unique brain-like shape and design. Most inflatables firms couldn’t begin to handle such a complex creative project.
That’s when Kljakovic asked her friends at design studio Pneuhaus for advice and suggestions. “[They] told us that Landmark Creations are the only ones that can make our dream come true,” she reports. “And they were so right.”
With Kljakovic’s guidance, Landmark created a richly patterned custom inflatable, resembling the video game’s airship down to the smallest detail. Once installed, the inflatable replica – measuring 7 feet tall and a whopping 13 feet wide – soared high above Lifeforms’ multimedia exhibit.
According to Kljakovic, it had a dramatic impact. “With the inflatable we made the whole exhibition more immersive,” she says, “and the audience more connected and involved with the art piece.”
Photos by Joshua White
Featured in Landmarketing Issue 67
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- Landmarketing Issue 67 - Spring 2023