Unique Inflatable Artwork is Turning Heads… Literally
Artist Jeffrey Einhorn Deflates his Inflatable Artwork… On Purpose
Typically, when we are commissioned to create inflatable artwork, the project is designed to remain inflated. However, Jeffrey Einhorn, a New York artist, asked us to design an inflatable head that would gradually deflate over time. Why? To make a point via his exhibition at The Warehouse Gallery.
According to Jeffrey, "The piece is supposed to be durational and meant to change over time. It's about the deflation process, and what it can physically do to the body. It was important to me, as an artist, that the viewer could participate, and watch the decline of the work."
Balloons such as these would normally be considered cold-air inflatables. However, this exhibit required a bit of rethinking in order to make it deflate slowly and progressively. The end result is a shell stuffed with large, latex balloons that (like any other balloons) gradually lose air. As they leak, the overall piece begins to shrink and change. Just the effect the artist was after for his exhibit.
We love the truly unusual ways inflatables are being used these days. We've come a long way from the time of inflatables performing strictly as marketing tools. It's exciting to watch them adapt and morph into so many roles.
Featured in Landmarketing Issue 43
-
Hope Through Grace Uses Their Inflatable Colon to Raise Health Awareness -
Grand Valley State Explodes onto the Field through their Inflatable Sports Tunnel -
Landmarketing Issue 43 - Autumn 2012 -
Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression -
Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance -
And the World Turns -- Using a Custom, Cold-Air Inflatable -
Not Moonshine, Just an Amazingly Realistic Inflatable Product Replica -
Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir -
Inflatable Replica Stops Expo Visitors in Their Tracks -
Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes -
The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness
View More "Museum & Exhibit Inflatables" Articles
What Others Say About Landmark Creations
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University