Unique Inflatable Artwork is Turning Heads… Literally

Artist Jeffrey Einhorn Deflates his Inflatable Artwork… On Purpose

Typically, when we are commissioned to create inflatable artwork, the project is designed to remain inflated. However, Jeffrey Einhorn, a New York artist, asked us to design an inflatable head that would gradually deflate over time. Why? To make a point via his exhibition at The Warehouse Gallery.

According to Jeffrey, "The piece is supposed to be durational and meant to change over time. It's about the deflation process, and what it can physically do to the body. It was important to me, as an artist, that the viewer could participate, and watch the decline of the work."

Balloons such as these would normally be considered cold-air inflatables. However, this exhibit required a bit of rethinking in order to make it deflate slowly and progressively. The end result is a shell stuffed with large, latex balloons that (like any other balloons) gradually lose air. As they leak, the overall piece begins to shrink and change. Just the effect the artist was after for his exhibit.

We love the truly unusual ways inflatables are being used these days. We've come a long way from the time of inflatables performing strictly as marketing tools. It's exciting to watch them adapt and morph into so many roles.

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop