Inflatable Mascot Builds Relationships with Radio Station Listeners

KONO Hits Listeners with a Rockin', Rollin' Inflatable Mascot

Super-cool in his shades and bright-red T-shirt, Top Dog is the perfect representative for KONO 101.1, San Antonio's greatest hits. As an inflatable mascot, the cold-air, stationary version of Top Dog stands 12 feet high and is plenty capable of casting his promotional shadow for miles.

There is little wonder why this big guy is a popular request when the station books remote broadcasts for advertisers.

But he's not a one-trick pony: he's also got mad "skillz" at onsite appearances, concerts, and more.

If a buzz is what you're looking for, mascots repeatedly generate photo ops that quickly translate into social media frenzies. What's more, despite their enormous size, cold-air inflatables are easy to transport and set up - the perfect set of features when mobile marketing is key to increasing your revenue.

According to Sara Chadeck, Promotions Director of KONO, "[I chose Landmark Creations because they had a] reasonable price for a customized inflatable. The other inflatables featured [on their site] made me confident that they could produce exactly what I was looking for."

If you attend live events where personal interaction is key, inflatables could be just the ticket.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club