Clayton Homes Brings in Inflatable Character Slash Gordon to Cut Prices During Weekend Events
Slash Gordon Inflatable Character Draws in Traffic at Local Stores
In this economy, one of the most pressing topics on people's minds is reducing expenses. That concern is only compounded when faced with making big-ticket purchases such as a new manufactured home. But, just when you thought all hope of saving money was lost, Slash Gordon storms the gates, busting down high prices to bring affordable housing to all!
Clayton Homes commissioned the Slash Gordon inflatable character to stand watch at its local branch stores. Retail outlets were enticed to purchase a particular model from Clayton Homes (a wholesaler) with the promise of Slash attending their sales events. These days, with every weekend promotion, Slash is stationed in the parking lot or near the street of a retailer to capture attention. And boy does he!
Just imagine the reaction as drivers pass by only to see a 20-foot tall, electric blue Transformer-type action figure holding a manufactured house. Not something you ordinarily see on a typical commute to work.
Inflatables work wonderfully as incentives in lots of wholesaler/retailer relationships. The enticement can give wholesalers just the leverage they need to move all sorts of products from new offers to overstocks. That extra boost of marketing help can make all the difference. After all, providing retail branches with ways to increase traffic and sales means more business for you in the long run.
Featured in Landmarketing Issue 40
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Oakland County Parks' Inflatable Arch Turns Heads -
Bruce High's Inflatable Sports Tunnel Brings Fans to Their Feet -
Landmarketing Issue 40 - Winter 2012 -
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What Others Say About Landmark Creations
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company