Clayton Homes Brings in Inflatable Character Slash Gordon to Cut Prices During Weekend Events

Slash Gordon Inflatable Character Draws in Traffic at Local Stores

In this economy, one of the most pressing topics on people's minds is reducing expenses. That concern is only compounded when faced with making big-ticket purchases such as a new manufactured home. But, just when you thought all hope of saving money was lost, Slash Gordon storms the gates, busting down high prices to bring affordable housing to all!

Clayton Homes commissioned the Slash Gordon inflatable character to stand watch at its local branch stores. Retail outlets were enticed to purchase a particular model from Clayton Homes (a wholesaler) with the promise of Slash attending their sales events. These days, with every weekend promotion, Slash is stationed in the parking lot or near the street of a retailer to capture attention. And boy does he!

Just imagine the reaction as drivers pass by only to see a 20-foot tall, electric blue Transformer-type action figure holding a manufactured house. Not something you ordinarily see on a typical commute to work.

Inflatables work wonderfully as incentives in lots of wholesaler/retailer relationships. The enticement can give wholesalers just the leverage they need to move all sorts of products from new offers to overstocks. That extra boost of marketing help can make all the difference. After all, providing retail branches with ways to increase traffic and sales means more business for you in the long run.

Featured in Landmarketing Issue 40

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What Others Say About Landmark Creations

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.