Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes

Bedrock + Dinosaurs = Luxury Manufactured Homes

When someone says "bedrock" and "dinosaurs" your first thought is probably Fred Flintstone. But Fred never had a house like this! Clayton Homes General Manager, Don McCann, explains that they chose the dinosaur because of the name of their new line of manufactured homes: Bedrock.

"These are unique in our market as they feature granite countertops."

Unlike his slow, prehistoric counterpart, the Clayton dino really gets around! If he follows the same path as their first inflatable mascot (a caveman named Lou), the dino will travel a five-state route.

This custom inflatable is up to the task because it packs, unpacks, inflates and deflates quickly and easily. That's just the ticket for Clayton because they are constantly advertising their weekend promotions at various locations.

Don is quick to point out, "Our goal is to create brand awareness with our facility and our products through our dealer base by offering them free use of our inflatable for their promotional events. Each of our dealers has increased traffic flow at their sales centers with the use of Lou and Dino. We have a long waiting list for each inflatable (about six months for each of them)!"

I think that type of success speaks for itself.

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race