Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes

Bedrock + Dinosaurs = Luxury Manufactured Homes

When someone says "bedrock" and "dinosaurs" your first thought is probably Fred Flintstone. But Fred never had a house like this! Clayton Homes General Manager, Don McCann, explains that they chose the dinosaur because of the name of their new line of manufactured homes: Bedrock.

"These are unique in our market as they feature granite countertops."

Unlike his slow, prehistoric counterpart, the Clayton dino really gets around! If he follows the same path as their first inflatable mascot (a caveman named Lou), the dino will travel a five-state route.

This custom inflatable is up to the task because it packs, unpacks, inflates and deflates quickly and easily. That's just the ticket for Clayton because they are constantly advertising their weekend promotions at various locations.

Don is quick to point out, "Our goal is to create brand awareness with our facility and our products through our dealer base by offering them free use of our inflatable for their promotional events. Each of our dealers has increased traffic flow at their sales centers with the use of Lou and Dino. We have a long waiting list for each inflatable (about six months for each of them)!"

I think that type of success speaks for itself.

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex