The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness
The Carl's Jr. Happy Star Inflatable Billboard Makes People Hungry
Here's a little Marketing 101 for you. The purpose of creating a brand is to increase familiarity to such a point that exposure to the brand brings about instant recognition. This can happen with words… a jingle… or an inflatable billboard of a giant, smiling star. Such is the case with Carl's Jr. restaurants.
As they open new locations and need to expose customers to their brand, the folks at Carl's Jr. pull out their trusty Landmark Creations' inflatable billboard. The giant, happy star quickly gets equated to all the incredible food on the chain's menu including thick, juicy burgers; grilled sandwiches and hand-scooped shakes.
Presto-chango! Just like magic, people see the happy star and immediately have uncontrollable cravings for awesome burgers and fries. (OK, that last part may be a slight exaggeration.)
Especially with everyday products where choices are easily found (such as food), it's vital to keep your brand in front of customers. With a giant inflatable billboard, that exposure (and the resulting benefits) is all the easier to achieve.
Looking for a way to grab consumers attention from far and wide? Inflatable billboards and logos are perfect for rooftop advertising, request an estimate for a inflatable rooftop balloon today!
Featured in Landmarketing Issue 43
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Hope Through Grace Uses Their Inflatable Colon to Raise Health Awareness
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Grand Valley State Explodes onto the Field through their Inflatable Sports Tunnel
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Landmarketing Issue 43 - Autumn 2012
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Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression
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Unique Inflatable Artwork is Turning Heads… Literally
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Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance
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And the World Turns -- Using a Custom, Cold-Air Inflatable
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Not Moonshine, Just an Amazingly Realistic Inflatable Product Replica
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Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir
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Inflatable Replica Stops Expo Visitors in Their Tracks
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Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes
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What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s