The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness

The Carl's Jr. Happy Star Inflatable Billboard Makes People Hungry

Here's a little Marketing 101 for you. The purpose of creating a brand is to increase familiarity to such a point that exposure to the brand brings about instant recognition. This can happen with words… a jingle… or an inflatable billboard of a giant, smiling star. Such is the case with Carl's Jr. restaurants.

As they open new locations and need to expose customers to their brand, the folks at Carl's Jr. pull out their trusty Landmark Creations' inflatable billboard. The giant, happy star quickly gets equated to all the incredible food on the chain's menu including thick, juicy burgers; grilled sandwiches and hand-scooped shakes.

Presto-chango! Just like magic, people see the happy star and immediately have uncontrollable cravings for awesome burgers and fries. (OK, that last part may be a slight exaggeration.)

Especially with everyday products where choices are easily found (such as food), it's vital to keep your brand in front of customers. With a giant inflatable billboard, that exposure (and the resulting benefits) is all the easier to achieve.

Looking for a way to grab consumers attention from far and wide? Inflatable billboards and logos are perfect for rooftop advertising, request an estimate for a inflatable rooftop balloon today!

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's