The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness

The Carl's Jr. Happy Star Inflatable Billboard Makes People Hungry

Here's a little Marketing 101 for you. The purpose of creating a brand is to increase familiarity to such a point that exposure to the brand brings about instant recognition. This can happen with words… a jingle… or an inflatable billboard of a giant, smiling star. Such is the case with Carl's Jr. restaurants.

As they open new locations and need to expose customers to their brand, the folks at Carl's Jr. pull out their trusty Landmark Creations' inflatable billboard. The giant, happy star quickly gets equated to all the incredible food on the chain's menu including thick, juicy burgers; grilled sandwiches and hand-scooped shakes.

Presto-chango! Just like magic, people see the happy star and immediately have uncontrollable cravings for awesome burgers and fries. (OK, that last part may be a slight exaggeration.)

Especially with everyday products where choices are easily found (such as food), it's vital to keep your brand in front of customers. With a giant inflatable billboard, that exposure (and the resulting benefits) is all the easier to achieve.

Looking for a way to grab consumers attention from far and wide? Inflatable billboards and logos are perfect for rooftop advertising, request an estimate for a inflatable rooftop balloon today!

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises