The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness

The Carl's Jr. Happy Star Inflatable Billboard Makes People Hungry

Here's a little Marketing 101 for you. The purpose of creating a brand is to increase familiarity to such a point that exposure to the brand brings about instant recognition. This can happen with words… a jingle… or an inflatable billboard of a giant, smiling star. Such is the case with Carl's Jr. restaurants.

As they open new locations and need to expose customers to their brand, the folks at Carl's Jr. pull out their trusty Landmark Creations' inflatable billboard. The giant, happy star quickly gets equated to all the incredible food on the chain's menu including thick, juicy burgers; grilled sandwiches and hand-scooped shakes.

Presto-chango! Just like magic, people see the happy star and immediately have uncontrollable cravings for awesome burgers and fries. (OK, that last part may be a slight exaggeration.)

Especially with everyday products where choices are easily found (such as food), it's vital to keep your brand in front of customers. With a giant inflatable billboard, that exposure (and the resulting benefits) is all the easier to achieve.

Looking for a way to grab consumers attention from far and wide? Inflatable billboards and logos are perfect for rooftop advertising, request an estimate for a inflatable rooftop balloon today!

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC