Custom Inflatable Biscuits Deliver a Delicious Message
Custom Inflatable Biscuits Attract Hungry Customers on Social Media Sites
If you've ever tasted Bob Evans biscuits, you know exactly why they're so popular.
Famous for their light, fluffy texture and rich buttermilk flavor, these freshly baked breakfast goodies are customer favorites at the Bob Evans chain's 500+ restaurants.
So, when Digital Marketing Manager Theodor Scheid was considering cool new ways to promote the Bob Evans brand, he naturally thought of giant, inflatable replica biscuits.
According to Scheid, he sought to "create a fun and unique photo opportunity and promotional opportunity for guests" at the Bob Evans Farm Festival, held annually at the company's historic farm in Rio Grande, Ohio. He also wanted to enhance their social media presence.
Under Scheid's direction, Landmark designed and built a custom inflatable replica featuring two inflatable biscuits – 4 feet tall and 8 feet wide – for display in front of an iconic Bob Evans roof.
With their flaky "dough" and golden-brown "crust," these realistic "biscuits" look good enough to eat. And, according to Scheid, "With our giant inflatable biscuits we were able to increase mobile traffic to our social media pages and increase user-generated content."
Why did Bob Evans choose Landmark Creations? "Landmark had a great portfolio of lifelike recreations that were impressive and eye catching," says Scheid. The Bob Evans biscuits certainly live up to that description!
inflatable replicas, Featured in Landmarketing Issue 56, parade inflatables
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What Others Say About Landmark Creations
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic