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SONIC's Inflatable Product Replica Combo Is a Big Hit at Parades

SONIC inflatable Combo Replica on Parade FloatSONIC Combo Inflatable Product Replica Has Parade Goers Licking Their Lips

As the old song goes, "I love a parade!" Who doesn't? They are lots of fun for onlookers and for participants. Just ask SONIC Drive-In who regularly uses an inflatable product replica of their SuperSONIC Combo to entertain crowds. 

Whitney Hayes, Director of Marketing for Watford Group SONIC Drive-Ins, explains: "We call it the 'parade inflatable,' but it's actually a SuperSONIC Cheeseburger, tater tots and a Coke float on the classic SONIC red tray. We have used this inflatable (and the other identical one) in multiple parades in Texas, Louisiana and Georgia. Perhaps the most notable has been the Savannah St. Patrick's Day Parade, which attracts from 400,000–750,000 people every year."

But how much impact can an inflatable product replica passing by on a parade float actually have? More than you might imagine. "We hope to catch the attention of parade attendees, obtain some media coverage, attract more business and win a prize, where applicable. We usually have a pop in sales when we use the inflatable in parades. We get a lot of attention from the crowd, and people really seem to love it. We always hear someone screaming, 'I want that burger!'  We usually get at least one picture in the paper or online when we use the inflatable; once we even got the front page of the paper."

Impressive! Truly impressive.

Featured in Landmarketing Issue 33

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills