SONIC's Inflatable Product Replica Combo Is a Big Hit at Parades
SONIC Combo Inflatable Product Replica Has Parade Goers Licking Their Lips
As the old song goes, "I love a parade!" Who doesn't? They are lots of fun for onlookers and for participants. Just ask SONIC Drive-In who regularly uses an inflatable product replica of their SuperSONIC Combo to entertain crowds.
Whitney Hayes, Director of Marketing for Watford Group SONIC Drive-Ins, explains: "We call it the 'parade inflatable,' but it's actually a SuperSONIC Cheeseburger, tater tots and a Coke float on the classic SONIC red tray. We have used this inflatable (and the other identical one) in multiple parades in Texas, Louisiana and Georgia. Perhaps the most notable has been the Savannah St. Patrick's Day Parade, which attracts from 400,000–750,000 people every year."
But how much impact can an inflatable product replica passing by on a parade float actually have? More than you might imagine. "We hope to catch the attention of parade attendees, obtain some media coverage, attract more business and win a prize, where applicable. We usually have a pop in sales when we use the inflatable in parades. We get a lot of attention from the crowd, and people really seem to love it. We always hear someone screaming, 'I want that burger!' We usually get at least one picture in the paper or online when we use the inflatable; once we even got the front page of the paper."
Impressive! Truly impressive.
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What Others Say About Landmark Creations
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation











