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Barneys New York Introduces Gaga's Workshop with Cold-Air Inflatable Characters

Lady Gaga Inflatable Promoting Barneys New York in Uptown ManhattanBarneys New York Goes Gaga with Inflatable Character Head, Claw & Spider

Uptown Manhattan was taken over by a herd of inflatable character balloons in November as Barneys New York launched a new holiday campaign.

  In conjunction with pop diva Lady Gaga, the upscale retailer has transformed the entire fifth floor of its Madison Avenue store into a delightfully demented shopper's paradise.

Making use of three different inflatable characters, Barneys New York was able to all but monopolize the media (at least temporarily).  The quirky displays outside the store and around the city certainly bolstered the curiosity levels of people on the street, causing them to stop and have a good, long look. 

Cold-air inflatables were used at three street events.  A "Gaga Claw" went up at Houston and Broadway while a massive "Gaga Head" inflatable character took center stage at Columbus Circle surrounded by a troupe of dancers.  In addition, the "Gaga Spider" was collecting second glances on the corner of 23rd at Broadway.

With a limited selection of Gaga products to choose from, the project hopes to raise awareness and funds for the Born This Way Foundation.  Barneys New York is donating 25% of all sales from the Workshop to the cause, which addresses issues such as bullying.

If ever we've had an exercise in stretching the boundaries of creativity, this would be it!  Just goes to show how flexible, fun and functional cold air inflatables can be.


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What Others Say About Landmark Creations


"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International