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Cabela's Celebrates Pheasant Season with an Inflatable Wildlife Replica

Giant Inflatable Pheasant at Cabela's Retail LocationCabela's Inflatable Wildlife Replica Tops Santa for Bringing in Sales

It happens every October.  Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season. 

For Cabela's, one of the world's most well-known outdoor recreation brands, the Pheasant Classic equates to a tan and blaze Christmas. 

Positioned just outside their store on Interstate 90, the giant inflatable replica overlooks passersby as they zip to and fro.  This 40-foot-tall, lifelike bird shows all its vibrant colors and captures attention, due to its size and visual interest.

This tradition brings friends and family members back to the area year after year. Cabela's hopes to grab its share of the revenue pumped into the local economy during the event.

"We used this inflatable [wildlife replica] to raise awareness of the pheasant opener Pheasant Classic event," explains Retail Marketing Events Manager, Matthew Kettler.  "It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

We knew it would be a hit.  Giant inflatable replicas are a natural fit with retail promotions (and mobile marketing, and stage productions, and …).


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What Others Say About Landmark Creations


"Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation