Cabela's Celebrates Pheasant Season with an Inflatable Wildlife Replica

Cabela's Inflatable Wildlife Replica Tops Santa for Bringing in Sales

It happens every October. Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season.

For Cabela's, one of the world's most well-known outdoor recreation brands, the Pheasant Classic equates to a tan and blaze Christmas.

Positioned just outside their store on Interstate 90, the giant inflatable replica overlooks passersby as they zip to and fro. This 40-foot-tall, lifelike bird shows all its vibrant colors and captures attention, due to its size and visual interest.

This tradition brings friends and family members back to the area year after year. Cabela's hopes to grab its share of the revenue pumped into the local economy during the event.

"We used this inflatable [wildlife replica] to raise awareness of the pheasant opener Pheasant Classic event," explains Retail Marketing Events Manager, Matthew Kettler. "It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

We knew it would be a hit. Giant inflatable replicas are a natural fit with retail promotions (and mobile marketing, and stage productions, and …).

Featured in Landmarketing Issue 40

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What Others Say About Landmark Creations

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company