It happens every October. Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season.
For Cabela's, one of the world's most well-known outdoor recreation brands, the Pheasant Classic equates to a tan and blaze Christmas.
Positioned just outside their store on Interstate 90, the giant inflatable replica overlooks passersby as they zip to and fro. This 40-foot-tall, lifelike bird shows all its vibrant colors and captures attention, due to its size and visual interest.
This tradition brings friends and family members back to the area year after year. Cabela's hopes to grab its share of the revenue pumped into the local economy during the event.
"We used this inflatable [wildlife replica] to raise awareness of the pheasant opener Pheasant Classic event," explains Retail Marketing Events Manager, Matthew Kettler. "It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
We knew it would be a hit. Giant inflatable replicas are a natural fit with retail promotions (and mobile marketing, and stage productions, and …).