Giant Inflatable Christmas Ornaments Increase Advertising Revenue for the Acropolis Center

DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations.

They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.

They also wanted to generate some additional marketing revenue. It just so happens that giant inflatable balloons are perfect for both tasks!

Armed with an entire collection of Christmas ornaments in varying shapes and colors, DG set out to decorate the mall. Obviously, because of the beauty and size of these gorgeous advertising inflatables, they immediately attracted attention (the whole point, after all). By selling banners that attached to the ornaments, the firm was able to increase advertising sales while providing an excellent promotional opportunity. Merchants could place a message right in front of the hundreds of shoppers that passed through the mall each day.

How'd they make out, you ask. "We would love to add more elements next year!!!" With increased recognition for merchants, media coverage on TV, radio and in the newspapers and the additional revenue, what's not to love?

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International