Giant Inflatable Replica Helps Vans UK Promote Its Revolutionary New Series

What Does a Giant Inflatable Replica Have in Common with a Snowboard Contest?

Answer: They both focus on creativity and style. According to Cooler.com, "Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."

With limited entries, contestants had to vie for spots based on talent, not the number of revolutions they could pull off.

See the similarities? A custom inflatable product replica also depends on creativity and style to accomplish its goals. Together, the two made a powerful statement that "shock and awe" is only a flash in the pan while branding through a visually impactful presence gets long-term results.

"It's the first Vans big-air snowboard comp that has been solely judged on style shifting the focus back to the real essence of the sport. We wanted to brand our event simply but with maximum effect," explains Janine Hearn, Marketing Manager of Vans UK.

Thanks to a referral from another client, Vans Canada, we were able to help Vans UK gain some excellent press coverage. In addition, they had the necessary tools to create a strong branding presence on the mountain.

Congrats on keeping things authentic and laying down some solid first tracks!

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation