Promotional Inflatable Replica Helps Boost Ammunition Sales

Custom Inflatable Replica Helps Trigger Shotshell Sales

How do you build brand awareness in a crowded, competitive market?

That was the challenge facing the folks at Federal Premium Ammunition. They had a premium product – Prairie Storm pheasant shotshell – but they needed to get the word out.

To meet this challenge, Trade Marketing Manager Rob Bennett turned to Landmark Creations. "I was recommended to use Landmark through a sales rep," he relates, "because of the giant pheasant Landmark had already created."

Working closely with Bennett, Landmark built a huge promotional inflatable – an exact replica of the Prairie Storm product box, complete with a gorgeous full-color photo of a pheasant in flight.

Designed to stand out, the inflatable replica measures 25 feet high, 25 feet wide, and 14 feet long. Fully inflated, it weighs a whopping 592 pounds.

According to Bennett, the massive box was first displayed at the Pheasant Opener in Mitchell, South Dakota.

Since then, it has appeared at grand openings, dealer shows, and consumer events for pheasant and upland bird hunters.

So far, Bennett reports, the promotional inflatable has garnered plenty of positive press coverage. Better yet, it has helped boost Prairie Storm shotshell sales. In fact, the huge replica has proved so popular that company sales reps throughout the Midwest are clamoring to use it. "Over the next year," says Bennett, "it will be at multiple store openings, along with promotions, to continue to drive sales for the product."

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods