Promotional Inflatable Replica Helps Boost Ammunition Sales
 Custom Inflatable Replica Helps Trigger Shotshell Sales
Custom Inflatable Replica Helps Trigger Shotshell Sales
How do you build brand awareness in a crowded, competitive market?
That was the challenge facing the folks at Federal Premium Ammunition. They had a premium product – Prairie Storm pheasant shotshell – but they needed to get the word out.
To meet this challenge, Trade Marketing Manager Rob Bennett turned to Landmark Creations. "I was recommended to use Landmark through a sales rep," he relates, "because of the giant pheasant Landmark had already created."
Working closely with Bennett, Landmark built a huge promotional inflatable – an exact replica of the Prairie Storm product box, complete with a gorgeous full-color photo of a pheasant in flight.
Designed to stand out, the inflatable replica measures 25 feet high, 25 feet wide, and 14 feet long. Fully inflated, it weighs a whopping 592 pounds.
According to Bennett, the massive box was first displayed at the Pheasant Opener in Mitchell, South Dakota.
Since then, it has appeared at grand openings, dealer shows, and consumer events for pheasant and upland bird hunters.
So far, Bennett reports, the promotional inflatable has garnered plenty of positive press coverage. Better yet, it has helped boost Prairie Storm shotshell sales. In fact, the huge replica has proved so popular that company sales reps throughout the Midwest are clamoring to use it. "Over the next year," says Bennett, "it will be at multiple store openings, along with promotions, to continue to drive sales for the product."
Featured in Landmarketing Issue 61
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What Others Say About Landmark Creations
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation
 
 
 
 
 
 
 
 
 
 
 
 
 
