Inflatable Mascot Drums Up Lots of Social Media Exposure

Want to Engage Students? Give Them an Inflatable Mascot to Post on Social Media

If you’ve hung around any college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about?

Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float.

This is how Brock University garnered “remarkable social media coverage among the student population,” according to Curtis Gadula, Manager of Off-Campus Living & Neighborhood Relations.

The Ontario-based school turned its mascot (Boomer the Badger) into an inflatable that has been used on a community parade float, at open houses, preview days, athletics banquets, sports camps, convocations and just about everywhere else they could think to place it. The goal was to increase marketing exposure, energy, athletic and university pride, and excitement about the school.

Why did they choose Landmark Creations (in the U.S.) as opposed to a Canadian company? “Through research, Landmark had a solid reputation, and from the very start they were excellent to work with and responsive to our requests for change. Fantastic customer service and excellent delivery.”

Now that’s something to get excited about! Gooooo Badgers!

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company