Inflatable Boat Makes Waves at Volleyball Tourney
Inflatable Boat Highlights Tournament's Heritage
When the Waupaca Boatride Volleyball Tournament started out over 30 years ago, it featured a boat ride after play. Since that time, the mid-July tourney has moved to a larger city (Oshkosh, Wisconsin), where it now includes more than 1,500 teams. Today it is the nation's largest outdoor volleyball tournament.
Along the way, however, the annual event has abandoned its once-popular boat ride.
But boats are still part of its name and heritage, and tournament director Eddie Zelhofer wanted to keep that tradition alive. So, he asked Landmark Creations to design and build a custom inflatable boat, much like the one that once hosted post-play parties.
The result is an impressive red speedboat: 12 feet high, 20 feet long, floating on billowy waves. Authentic in every detail, it even includes realistic "windows."
So far, the inflatable replica has made quite a splash, both at the tournament and on social media. "The inflatable was a way to bring a boat back into the mix," says Zelhofer. "By staging it next to our main court complex, it became a powerful marketing and awareness tool."
Why did Zelhofer turn to Landmark to put the "boat" back in "Boatride"? "They were easy to deal with throughout the research phase," he says, with "excellent customer service throughout the process."
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What Others Say About Landmark Creations
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race