Inflatable Football Helmet Builds Good Will for Financial Firm

Giant Inflatable Football Helmet "Astounds" Local Fans

When Charles Henderson High School hosts a home football game, the excitement starts even before kickoff. As fans cheer, the school's varsity football team bursts onto the field out of a huge inflatable football helmet. And it's made possible by MAX, a financial services provider serving Central and East Alabama.

According to MAX Vice President of Marketing, Josh McAfee, the firm donated the giant helmet to Charles Henderson as a goodwill gesture.

"MAX is new in the Troy market,"she explains, "and this in-kind sponsorship was intended to expose the community to MAX's commitment as a hometown provider."

Built by Landmark Creations, the inflatable sports tunnel makes a dramatic impression. So far, it has received a rousing response. "Community feedback has been outstanding," says McAfee. Both the school and the football program, she reports, are "astounded at MAX's creativity as a booster."

Why did MAX choose Landmark to create the giant inflatable? "Landmark [had already] created a large inflatable logo for MAX several years ago," McAfee says, "and we have been very pleased. All MAX had to supply to Landmark was four photos of Charles Henderson's football helmet," she relates, "and the result was spot-on."

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM