Inflatable Sports Cage Engages Young Fans & Increases Attendance
Portable Sports Cage Gets Rave Reviews From Kids And Parents
"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas.
The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it?
"Use one inflatable that applies to multiple sports with increased branding and visibility compared to other inflatables we have used in the past." In other words: create an inflatable, portable sports cage and set it up in the Kid's Zones at football, soccer and softball games.
The Razorback sports cage is a single inflatable with multiple backdrops. Change out the net and you have an entirely different inflatable such as a football toss or a batting cage.
Did it work? According to John, rave reviews have been given by kids and parents, and a 50% increase in single-game attendance has been recorded. I'd say that's a score!
Featured in Landmarketing Issue 51
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Inflatable Football Helmet Creates A Big Buzz On The Field and Off
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Giant Inflatable Helmet Helps Booster Club Promote Team Spirit
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Inflatable Wildlife Replica Amazes Kids As It Educates
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Multitasking Inflatable Archway Is A Colorful Focal Point For Race
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Landmarketing Issue 51 - Autumn 2014
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#Yes Heart Sculpture Delights Visitors To Boston Harbor
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Inflatable Cash Booth Increases State Pride & Helps Prevent Littering
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Inflatable Characters Help Local Business Build More Buzz On Social Media
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Heated Inflatable Tent Is A Mobile Bed Bugs Death Chamber
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Landmark on Location: Weather & Buzz are Critical for Success
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Inflatable Product Replica For Food Marketing Is Worth Its Weight In Gold
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Custom Inflatable Cowgirl Mascot Draws A Crowd For Local Radio Station
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What Others Say About Landmark Creations
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk