Inflatable Arch Boosts Perception of Running Club
Inflatable Finish Arch Improves Branding of Running Club
When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club.
According to their website, this is “a recreational running club, with members interested in leading a fit and active lifestyle combined with social events."
"We compete, but we don’t enter expecting to win. We’re more interested in achieving personal goals and having fun doing it.”
The club also gives a good portion of their proceeds to charities. David Parker, a race committee member, explains, “Our running club donated $50,000 to charity, and our total donations over the last 20 years are $600,000.” So, of course, they wanted their finish line to look professional and impressive, and to help with promoting the race as well. Enter the inflatable arch!
Did the giant balloon get the results the club was after? “The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
Featured in Landmarketing Issue 49
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“Chocolate” Inflatable Archway Gives Runners Something to Dream About
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Medieval Road Race with Castle-Style Inflatable Arch Finish Line
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Inflatable Mascot Drums Up Lots of Social Media Exposure
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Landmarketing Issue 49 - Spring 2014
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Landmark on Location: Considerations for Outdoor Installs
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Landmark on Location: MIT Floating Display for 150th Anniversary Celebration
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Cold-Air Inflatable Product Replica Draws Crowds at Events
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Landmark on Location: Targeted Tie-Ins for Trade Shows
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Inflatable Cash Booth Makes Credit Union More Visible at Events
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Inflatable Mascot Creates a Big Buzz for Food Truck
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Unique Cold-Air Inflatable Makes Debut at Charlotte Parade
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What Others Say About Landmark Creations
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International