Race Management Company's Inflatable Start and Finish Line Pulls Double Duty
Race Management Company's Inflatable Start and Finish Line Pulls Double Duty
Race event management companyTritofinish had a problem: too many race participants. Getting everyone through a narrow starting line arch was causing delays and frustration, so they turned to Landmark Creations for a larger inflatable start and finish line — and got more than they expected.
"We needed a large arch as a start line (and sometimes finish line) for large-scale running races," says Race Director Andy Brady, and they chose Landmark based on recommendations from other event coordinators. The vibrant green, blue, and white arch draws the attention of race participants, and provides milling crowds with a clear focal point, so it's been a great addition to Tritofinish's toolbox.
In addition, the arch is wide enough to span most roadways and park entrances. Race coordinators no longer have to worry that runners will face a bottleneck at the start of the race, or that they won't easily see where the start or finish lines are.
Surprisingly, though, the arch has had an even bigger impact than expected.
Not only does it make a spectacular starting line, but the arch serves as an eye-catching billboard as well. In fact, it's so easy to set up that the Tritofinish team takes it along to nearly every event. Participants enjoy using it as a photo backdrop, and event sponsors love the highly visible placement for banners and other branding.
Featured in Landmarketing Issue 57
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Landmarketing Issue 57 - Summer 2016
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What Others Say About Landmark Creations
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company