Race Management Company's Inflatable Start and Finish Line Pulls Double Duty
Race Management Company's Inflatable Start and Finish Line Pulls Double Duty
Race event management companyTritofinish had a problem: too many race participants. Getting everyone through a narrow starting line arch was causing delays and frustration, so they turned to Landmark Creations for a larger inflatable start and finish line — and got more than they expected.
"We needed a large arch as a start line (and sometimes finish line) for large-scale running races," says Race Director Andy Brady, and they chose Landmark based on recommendations from other event coordinators. The vibrant green, blue, and white arch draws the attention of race participants, and provides milling crowds with a clear focal point, so it's been a great addition to Tritofinish's toolbox.
In addition, the arch is wide enough to span most roadways and park entrances. Race coordinators no longer have to worry that runners will face a bottleneck at the start of the race, or that they won't easily see where the start or finish lines are.
Surprisingly, though, the arch has had an even bigger impact than expected.
Not only does it make a spectacular starting line, but the arch serves as an eye-catching billboard as well. In fact, it's so easy to set up that the Tritofinish team takes it along to nearly every event. Participants enjoy using it as a photo backdrop, and event sponsors love the highly visible placement for banners and other branding.
Featured in Landmarketing Issue 57
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What Others Say About Landmark Creations
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge