Texas Christian University Revs Up College Sports Marketing With Inflatable Mascot

Texas Christian University Increases Fan Attendance With Inflatable College Mascot

While Kermit™ may be the most famous amphibian in the land, Texas Christian University's college mascot — the Texas horned frog — probably runs a close second. If you've never seen one, you can just imagine what it looks like based strictly on the name.

This fierce critter with slanted eyes, sharp claws and — of course — horns, is a small terror in the real world.

Just imagine the striking impression it leaves when created with a 10-foot stature in all its inflatable wonder. If you were on the other team, you'd be shaking in your cleats for sure!

Assistant Director of Marketing Julie Austin explained, "We hoped to accomplish drawing in more students and fans into games. We use the inflatable frog at sporting events for brand awareness and photo ops for fans. It has become a trademark of volleyball and baseball games, as well as in Frog Alley during football pre-game."

Why choose Landmark Creations over all the other inflatable manufacturers? "Landmark Creations has a great reputation for similar projects, in addition to their quality product and affordable pricing."

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First