Texas Christian University Revs Up College Sports Marketing With Inflatable Mascot

Texas Christian University Increases Fan Attendance With Inflatable College Mascot

While Kermit™ may be the most famous amphibian in the land, Texas Christian University's college mascot — the Texas horned frog — probably runs a close second. If you've never seen one, you can just imagine what it looks like based strictly on the name.

This fierce critter with slanted eyes, sharp claws and — of course — horns, is a small terror in the real world.

Just imagine the striking impression it leaves when created with a 10-foot stature in all its inflatable wonder. If you were on the other team, you'd be shaking in your cleats for sure!

Assistant Director of Marketing Julie Austin explained, "We hoped to accomplish drawing in more students and fans into games. We use the inflatable frog at sporting events for brand awareness and photo ops for fans. It has become a trademark of volleyball and baseball games, as well as in Frog Alley during football pre-game."

Why choose Landmark Creations over all the other inflatable manufacturers? "Landmark Creations has a great reputation for similar projects, in addition to their quality product and affordable pricing."

Featured in Landmarketing Issue 56

View More "Sports Industry Inflatables" Articles

Giant Inflatable Arch Gets Cross-Country Team to the Finish Line

Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable Arch Gives Canadian Triathlon a Truly Dramatic Finish

Custom Inflatable Shotgun Shell Hits the Target at Sporting Clays Championship

What Others Say About Landmark Creations

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society