Texas Christian University Revs Up College Sports Marketing With Inflatable Mascot

Texas Christian University Increases Fan Attendance With Inflatable College Mascot

While Kermit™ may be the most famous amphibian in the land, Texas Christian University's college mascot — the Texas horned frog — probably runs a close second. If you've never seen one, you can just imagine what it looks like based strictly on the name.

This fierce critter with slanted eyes, sharp claws and — of course — horns, is a small terror in the real world.

Just imagine the striking impression it leaves when created with a 10-foot stature in all its inflatable wonder. If you were on the other team, you'd be shaking in your cleats for sure!

Assistant Director of Marketing Julie Austin explained, "We hoped to accomplish drawing in more students and fans into games. We use the inflatable frog at sporting events for brand awareness and photo ops for fans. It has become a trademark of volleyball and baseball games, as well as in Frog Alley during football pre-game."

Why choose Landmark Creations over all the other inflatable manufacturers? "Landmark Creations has a great reputation for similar projects, in addition to their quality product and affordable pricing."

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International