Wolf Inflatable Mascot Makes an Impact at Parades & Sports Events

Newly Merged School Gets a Bump in School Pride with a Custom Inflatable Mascot

North Caddo Elementary Middle School faces some exciting challenges. Formed by the merger of two local magnet schools, this Vivian, Louisiana school must forge its own unique identity... and elevate school spirit in the process.

That's where "Wolfie" comes in. Built by Landmark Creations, the giant inflatable sports a classic white T-shirt with the school's Wolfpack logo, and realistic wolf-like features.

According to Nicolas Cunningham, Caddo's assistant principal of administration, Wolfie's purpose is to "promote school spirit and school pride for our newly merged campus." To that end, says Cunningham, the school showcases the new inflatable mascot "at major school functions such as sports games, cheerleader [events], dance line, Back to School Night, Family Night, Homecoming etc."

Caddo's 850 students love Wolfie, and they've rallied around the giant inflatable at parades and school events. "[Wolfie] increased school pride and spirit," reports Cunningham, "and promoted a positive atmosphere on campus for our kids."

Why did Cunningham choose Landmark to create the inflatable mascot? He saw Landmark's advertising, he says, and he was impressed with the firm's willingness to work closely with the school. The result is a win-win for everyone – school, students, community.

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins