Giant Inflatable Peach Sculpture Makes A Dramatic Appearance In Toronto

Giant Inflatable Peach Draws Press & Theater-Goers

How do you best garner attention for your live performance of "James and the Giant Peach"? With a real-life giant peach, naturally. And that's just what one theater company did. By all accounts, the results were predictably peachy.

In the classic children's tale, one scene stands out. In it, the giant peach lands atop the Empire State Building, creating quite a spectacle. Young People's Theatre in Toronto wanted to recreate the scene during the show's run, and they had just the setting to pull it off. Housed in a three-story building on a busy Toronto street corner, the theater was the ideal substitute for the famous location, and the effect was certainly attention-grabbing.

Not only did the local press take notice, but social media mentions increased as well, giving the show an added bit of fame. Theater-goers loved being a part of the inside joke, and the Director of Production feels it worked to get the crowd excited about each performance.

Who would have thought a giant inflatable fruit sculpture could be so sweet?

Featured in Landmarketing Issue 53

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What Others Say About Landmark Creations

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40