MIMMI Inflatable Art Gauges the Mood of Minneapolis Using Technology
MIMMI Inflatable Art Displays the Pulse of Minneapolis in a Cloud
To describe it, you might think someone was talking about a 1970s mood ring. While MIMMI is, in fact, circular and does detect moods, it is certainly more contemporary than any ring ever hoped to be.
Suspended in the Minneapolis Convention Center Plaza, MIMMI is a large, figure-eight-shaped piece of inflatable art tasked with gathering the collective mood of the city and then expressing that disposition using colored lights.
According to the City of Minneapolis website, "MIMMI analyzes this information in real-time, creating abstracted light displays and triggering misting in response to this input, creating light shows at nighttime and cooling microclimates during the daytime. Whether the city is elated following a Minnesota Twins win or frustrated from the afternoon commute, MIMMI responds, changing behavior throughout the day and night."
Amazingly, MIMMI can also detect movement in the Plaza and incorporate that information in with its analytics.
Congratulations and thanks goes out to the design team that includes INVIVIA with Urbain drc as project developers. The design and technology team members are Allen Sayegh, Carl Koepcke, Jack Cochran, Yuichiro Takeuchi, Bradley Cantrell, Artem Melikyan, Ziyi Zhang and Peter Mabardi.
And us? We were the inflatable manufacturer providing design, development and construction of MIMMI as well as the material that will grant her a sense of immortality. You see, in addition to being extremely cool, MIMMI is also recyclable. When the display is finished (at the end of summer), MIMMI's material will be made into raingear (in the form of ponchos) and sold.
That ought to put the whole city in a good mood.
Featured in Landmarketing Issue 46
-
Spike U Gets Some Sports Marketing Help from a Custom Inflatable Volleyball
-
Get that Big Event Feel with Inflatable Arches from Landmark Creations
-
Inflatable Archway Helps Raise Over 3 Million Dollars for Breast Cancer
-
March of Dimes Inflatable Arch Battles Birth Defects
-
Landmarketing Issue 46 - Summer 2013
-
Giant, Inflatable Wildlife Replicas Reveal How Nature Impacts Science
-
Inflatable, Giant Logo Spreads the Word about Healthy Living
-
The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica
-
Inflatable Marketing Tents Increase Traffic & Engagement at Events
View More "Concert & Stage Production Inflatables" Articles
What Others Say About Landmark Creations
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University