Inflatable Mascot Helps Tech Company Stand Out In A Crowded Venue

Edwin The Inflatable Duck Is A Big Hit At CES

Thousands of people, hundreds of booths, and everywhere you look, there's a cool new gadget to grab your attention. The Consumer Electronics Show is the place to be for tech firms, but without a standout display, it can be tough to attract buyers to your booth.

That's just what pi lab, the makers of Edwin the Duck, faced as they headed for Las Vegas to show off their popular learning toy. The solution? "Giant Edwin."

The inflatable mascot shares his smaller cousin's enthusiasm for education, with the added benefit of being highly visible — and more than a little photogenic.

In fact, pi lab CEO Matt MacBeth says their booth at CES enjoyed a steady stream of retailers, distributors, bloggers and members of the media — all thanks to a four-foot-tall inflatable duck. He calls the event "a resounding success," due in large part to Giant Edwin, and says some people stopped by just for a photo op with the mascot.

Giant Edwin has since made appearances at sporting events, parades, festivals and even grand openings, and by all accounts, he and the folks at pi lab are having a blast.

Featured in Landmarketing Issue 53

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

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"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company