Skip to main content

Inflatable Mascot Helps Tech Company Stand Out In A Crowded Venue

Edwin DuckEdwin The Inflatable Duck Is A Big Hit At CES

Thousands of people, hundreds of booths, and everywhere you look, there's a cool new gadget to grab your attention. The Consumer Electronics Show is the place to be for tech firms, but without a standout display, it can be tough to attract buyers to your booth.

That's just what pi lab, the makers of Edwin the Duck, faced as they headed for Las Vegas to show off their popular learning toy. The solution? "Giant Edwin."

 The inflatable mascot shares his smaller cousin's enthusiasm for education, with the added benefit of being highly visible — and more than a little photogenic.

In fact, pi lab CEO Matt MacBeth says their booth at CES enjoyed a steady stream of retailers, distributors, bloggers and members of the media — all thanks to a four-foot-tall inflatable duck. He calls the event "a resounding success," due in large part to Giant Edwin, and says some people stopped by just for a photo op with the mascot.

Giant Edwin has since made appearances at sporting events, parades, festivals and even grand openings, and by all accounts, he and the folks at pi lab are having a blast.


View More "Tech Industry & Telecom Inflatables" Articles

What Others Say About Landmark Creations


"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"Thank you so much for getting the arch to us in time for our event!  The arch looked great and we couldn't of been happier with the look.  Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University