Inflatable Balloon Guy Stars In Television Commercial

Multimedia firm, Lunchbox Communications, developed the idea of using an advertising balloon in television commercials for CharcoCaps all-natural, anti-gas capsules.

Balloon Guy finds himself in several precarious positions during these 15-second spots including trapped in a crowded elevator and sleeping next to his significant other. At six feet tall, this life-size, custom-designed advertising balloon finally gets relief with the help of CharcoCaps.

Once again, inflatables came through in gaining attention and evoking response. According to Lunchbox officials, "The spot is airing in select media markets across the country with huge success. In just four weeks, the ad has inflated CharcoCaps sales by 50% in Wal-Mart stores."

Just goes to show you what a little creativity and a lot of detailed design work can do for your bottom line!

beverage industry marketing, Featured in Landmarketing Issue 21

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What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s