Inflatable Logo Helps Boost TV Station Promotions for Telemundo 40

KTLM Telemundo 40 Had the "Best-Looking Booth," Thanks to an Inflatable Logo

During the process of rebranding the Telemundo Network, Laura Repreza, Marketing and Promotions Director, needed something to help with the TV station promotions she had planned.

Among other criteria, Laura needed something that would capture the attention of event goers who were being inundated by a boatload of other sights and sounds.

This marketing tool should be easy to transport, set up and take down. But, most of all, it had to represent the TV station well.

Enter Landmark Creations with a custom-designed inflatable logo that was just the ticket. "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events," explains Laura.

And quite a list of events, it was! The new inflatable logo has been seen at Borderfest (an outdoor, four-day festival), livestock shows and rodeos, career days and job fairs, Telemundo 40 back-to-school remote broadcasts, business expos, outdoor concerts and more.

Laura chose Landmark over all those other guys for three reasons: (1) our "no problem!" attitude, (2) our experience in working with other TV stations and (3) the lightning speed at which her calls were returned.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's