Roadrunner Inflatable Mascot Consistently Draws Crowds

Roadrunner Inflatable Mascot

What says "beep beep" and runs circles around other forms of mobile marketing? The Road Runner, of course! How do we know? Time Warner Cable has the pictures to prove it.

They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair. This 15-foot-tall inflatable mascot worked wonders to draw crowds to the Time Warner booth.

Both children and adults slowed their quick pace as they walked by, then stopped to see this giant bird. Next stop… Ralph Wilson Stadium, home of the Buffalo Bills where the Road Runner got a similar reception.

Halfway through their mobile marketing tour, this high-speed fowl and his groupies met up with country music stars Halfway to Hazard. Being one of the best-known birds in America has its advantages! Overall, the inflatable cartoon left his mark in the memories of countless hundreds of people which enabled Time Warner Cable to effectively improve branding and increase product exposure.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University