Roadrunner Inflatable Mascot Consistently Draws Crowds
Roadrunner Inflatable Mascot
What says "beep beep" and runs circles around other forms of mobile marketing? The Road Runner, of course! How do we know? Time Warner Cable has the pictures to prove it.
They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair. This 15-foot-tall inflatable mascot worked wonders to draw crowds to the Time Warner booth.
Both children and adults slowed their quick pace as they walked by, then stopped to see this giant bird. Next stop… Ralph Wilson Stadium, home of the Buffalo Bills where the Road Runner got a similar reception.
Halfway through their mobile marketing tour, this high-speed fowl and his groupies met up with country music stars Halfway to Hazard. Being one of the best-known birds in America has its advantages! Overall, the inflatable cartoon left his mark in the memories of countless hundreds of people which enabled Time Warner Cable to effectively improve branding and increase product exposure.
Featured in Landmarketing Issue 27
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Rattlesnake Inflatable Sports Tunnels Get Fans Excited
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Landmarketing Issue 27 - Autumn 2008
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The Failsafe Way to Create Buzz for a New Product Launch
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Mobile Marketing Made Easy with Cold-Air Inflatable Mattresses
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Inflatable Mascots Make for a Great Grand Opening Idea
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GE Profile Inflatable Washer and Dryer Replicas Hit Times Square
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Northernrn State Bank of Virginia's Inflatable Dog Mascot, Otis, is a Local Legend
What Others Say About Landmark Creations
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center