Roadrunner Inflatable Mascot Consistently Draws Crowds

Roadrunner Inflatable Mascot

What says "beep beep" and runs circles around other forms of mobile marketing? The Road Runner, of course! How do we know? Time Warner Cable has the pictures to prove it.

They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair. This 15-foot-tall inflatable mascot worked wonders to draw crowds to the Time Warner booth.

Both children and adults slowed their quick pace as they walked by, then stopped to see this giant bird. Next stop… Ralph Wilson Stadium, home of the Buffalo Bills where the Road Runner got a similar reception.

Halfway through their mobile marketing tour, this high-speed fowl and his groupies met up with country music stars Halfway to Hazard. Being one of the best-known birds in America has its advantages! Overall, the inflatable cartoon left his mark in the memories of countless hundreds of people which enabled Time Warner Cable to effectively improve branding and increase product exposure.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events