How to Turn a Buffalo Inflatable Mascot into a Landmark
ATV Resort Uses Inflatable Mascot as a True Landmark
How many times, in the course of your weekly conversations, does the sentence "Just turn right at the giant buffalo" come into play? That's what we thought.
When you own and operate an ATV resort and family farm with trails, people are more prone to that sort of thing.
Just ask Chris Morrill, General Manager of Buffalo Trail Cabins, Cottages & Campground. He knows that location awareness in the hills of West Virginia — and media coverage — are the keys to their success.
"We purchased an old gas station and turned it into a welcome center for ATV enthusiasts and travelers," Chris said. "The center is just 500 feet from Buffalo Trail and at an intersection where a large majority of ATV vacationers would drive right by instead of turning toward Buffalo Trail. We put Bobby Joe (our inflatable mascot) on the roof and media coverage blew up! People now say, 'Turn right at the big buffalo.'"
Buffalo can be ornery critters, so Chris was in the market for one that was even-tempered, easy to set up, and fond of the outdoors. Bobby Joe Buffalo, Jr. was just what they needed. "Landmark had this massive inflatable mascot for a great price and we thought it would do the trick. It sure did! Fast delivery, easy setup, and within minutes we were slowing down traffic!".
Featured in Landmarketing Issue 56
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Texas Christian University Revs Up College Sports Marketing With Inflatable Mascot
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Running of the Bays Uses Mobile Finish Line for Multiple Purposes
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National Atmospheric Deposition Program Uses Custom Inflatable for Cause Marketing
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Landmarketing Issue 56 - Winter 2016
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Top 10 Projects in 2015
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Inflatable Parade Float Features Town Mascot During 350th Anniversary
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Portable, Visually Attractive, Inflatable Trade Show Displays
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What Others Say About Landmark Creations
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International