Inflatable Cash Booth Increases State Pride & Helps Prevent Littering
Cash For Trash? Esparza Advertising Uses A Converted Cash Booth To Raise Awareness
When you think of a traditional inflatable money machine, images of dollars flying through the air as contestants frantically flail their arms in an effort to catch as much cash as possible come to mind. But what if the participants were grabbing for trash instead of cash?
That's the idea behind the "Keep New Mexico True" campaign Esparza Advertising created (and is executing) for the New Mexico Tourism Department's Clean & Beautiful division. No, it's not "trash" trash. It's clean cups, wrappers, paper and other types of items you might find tossed out onto the street.
How does it work? Emily Griebel, Vice President of Esparza, explains. "As part of the traveling roadshow that visits fairs and festivals around New Mexico, consumers can get in the [inflatable cash booth] and try to collect as many pieces of "trash" as possible within 30 seconds. If they collect 10 pieces of trash and provide us with their name and email address, they get to choose from a variety of premium giveaways. Consumers are providing their information and taking the pledge to keep New Mexico clean and beautiful."
Now, that's a fun way to make an impression and get citizens onboard!
Turn your next up a notch with the flip of a switch! Check out our gallery of inflatable cash booths!
Featured in Landmarketing Issue 51
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Inflatable Football Helmet Creates A Big Buzz On The Field and Off
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Giant Inflatable Helmet Helps Booster Club Promote Team Spirit
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Inflatable Sports Cage Engages Young Fans & Increases Attendance
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Inflatable Wildlife Replica Amazes Kids As It Educates
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Multitasking Inflatable Archway Is A Colorful Focal Point For Race
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Landmarketing Issue 51 - Autumn 2014
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#Yes Heart Sculpture Delights Visitors To Boston Harbor
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Heated Inflatable Tent Is A Mobile Bed Bugs Death Chamber
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Inflatable Characters Help Local Business Build More Buzz On Social Media
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Landmark on Location: Weather & Buzz are Critical for Success
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Inflatable Product Replica For Food Marketing Is Worth Its Weight In Gold
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Custom Inflatable Cowgirl Mascot Draws A Crowd For Local Radio Station
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What Others Say About Landmark Creations
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First