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Inflatable Cash Booth Increases State Pride & Helps Prevent Littering

New Mexico Tourism Department Cash BoothCash For Trash? Esparza Advertising Uses A Converted Cash Booth To Raise Awareness

When you think of a traditional inflatable money machine, images of dollars flying through the air as contestants frantically flail their arms in an effort to catch as much cash as possible come to mind. But what if the participants were grabbing for trash instead of cash?

 That's the idea behind the "Keep New Mexico True" campaign Esparza Advertising created (and is executing) for the New Mexico Tourism Department's Clean & Beautiful division. No, it's not "trash" trash. It's clean cups, wrappers, paper and other types of items you might find tossed out onto the street.

How does it work? Emily Griebel, Vice President of Esparza, explains. "As part of the traveling roadshow that visits fairs and festivals around New Mexico, consumers can get in the [inflatable cash booth] and try to collect as many pieces of "trash" as possible within 30 seconds. If they collect 10 pieces of trash and provide us with their name and email address, they get to choose from a variety of premium giveaways. Consumers are providing their information and taking the pledge to keep New Mexico clean and beautiful."

Now, that's a fun way to make an impression and get citizens onboard!

Turn your next up a notch with the flip of a switch! Check out our gallery of inflatable cash booths!


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What Others Say About Landmark Creations


"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC