Cash For Trash? Esparza Advertising Uses A Converted Cash Booth To Raise Awareness
When you think of a traditional inflatable money machine, images of dollars flying through the air as contestants frantically flail their arms in an effort to catch as much cash as possible come to mind. But what if the participants were grabbing for trash instead of cash?
That's the idea behind the "Keep New Mexico True" campaign Esparza Advertising created (and is executing) for the New Mexico Tourism Department's Clean & Beautiful division. No, it's not "trash" trash. It's clean cups, wrappers, paper and other types of items you might find tossed out onto the street.
How does it work? Emily Griebel, Vice President of Esparza, explains. "As part of the traveling roadshow that visits fairs and festivals around New Mexico, consumers can get in the [inflatable cash booth] and try to collect as many pieces of "trash" as possible within 30 seconds. If they collect 10 pieces of trash and provide us with their name and email address, they get to choose from a variety of premium giveaways. Consumers are providing their information and taking the pledge to keep New Mexico clean and beautiful."
Now, that's a fun way to make an impression and get citizens onboard!
Turn your next up a notch with the flip of a switch! Check out our gallery of inflatable cash booths!
Inflatable Airplane Replica Takes Off at Parades and Events
As a champion of diversity and inclusion, American Airlines participates in countless parades, conferences, and recruitment events. So, when the global commercial carrier updated their iconic branding, they decided to dial up their visibility at these popular venues. How? With a custom inflatable replica. That's when they turned to Landmark Creations.
Inflatable Mascot Takes Iconic Viking Warrior on the Road
For over 50 years, Big Ole has welcomed visitors to Alexandria, Minnesota. Towering 28 feet high, the fiberglass Viking warrior holds a shield inscribed with the city's claim to fame: "Alexandria, Birthplace of America."
Inflatable Parade Float Makes Waves for Local Travel Agency
Ever since he can remember, Brando Quinn has loved parades. "As a kid," he says, "I liked watching the Macy's parade on Thanksgiving Day." So, when he was looking for a powerful tool for drawing traffic to his Fun N' Sun Travel & Cruise Agency, he immediately chose a parade float.