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Creative Advertising Helps Enhance TV Coverage for Sutter Home

Posted in Beverage Industry Marketing Inflatables

Sutter Home Inflatable Wine Bottles

What Do Giant Advertising Inflatables, Hamburgers and Wine Have in Common?

They all played an essential part in enhancing the television coverage of Sutter Home's Build A Better Burger Recipe National Contest and Cook-off. The winery thought this form of creative advertising would work well because, "The event was covered by TV and we wanted a strong logo appearance." 

With brand recognition being a primary goal, Sutter Home chose Landmark Creations to develop their 12-foot by three-foot wine bottles in Merlot, Zinfandel, Cabernet Sauvignon and Chardonnay. In striking detail, the bottles were identical to those found on store shelves across the country.

Custom Inflatable for Casino Marketing at Grand Casino

Posted in Gaming Industry Inflatables

Inflatable Powerball Advertisement at Grand Casino

Inflatable Powerball Installation for Grand Casino

Often when people call Landmark they ask how difficult inflatables are to set up. We usually tell them that basic installations require one to two people. Now, I'm not a large woman and I was able to do these set ups and take downs with minimum assistance. Don't get me wrong, I probably wouldn't attempt a rooftop installation alone and I'd certainly advise a do-it-yourselfer to get professional help for their first install. As for tradeshows or ground installations, however, it's a very simple process and I was out to prove that once and for all.

World's Best 10K Arch

Posted in Sports Industry Inflatables

World's Best 10K Inflatable Start Art at Racing Event

Custom Inflatable Archway Adds Excitement to Race Start & Finish

Talk about drawing a crowd! This inflatable arch was the perfect tool for the World’s Best 10K race. A captive audience (those waiting to see who finished and who won the race) had their eyes glued on the arch.

Hotter'N Hell Hundred Inflatable Race Archway

Posted in Sports Industry Inflatables

Hotter'N Hell Inflatable Start Arch at Bike Race

Hotter'n Hell Bicycle Race, Created in 1982 by the Wichita Falls Bicycle Club, Celebrates Wichita Falls' 100-year Anniversary

It is now the largest single day 100-mile bicycle ride in the nation attracting over 10,000 racers from all across the globe. In celebration of their 25th anniversary, Hotter'N Hell Hundred wanted to do something truly spectacular for this year's race. That's why they teamed up with Landmark Creations, designer of inflatable mascots, arches and more.

Under Armour Inflatable Archway

Posted in Sports Industry Inflatables

Under Armour Inflatable Archway

Inflatable Archway Draws Crowds & Boosts Brand Recognition for Under Armour

A proud sponsor of the Baltimore Marathon in 2004, Under Armour wanted to leave a lasting impression on runners and onlookers. They achieved their goal with this high-tech inflatable arc that drew crowds and helped to boost brand recognition for their apparel line.

Land O' Lakes Milk Carton Inflatable

Posted in Beverage Industry Marketing Inflatables

Land O' Lakes Inflatable Milk Carton at Baseball Game

Heads Up! Twins Use Sponsorship Dollars from Land O’ Lakes - and After Seeing the Boston Red Sox Use a Milk Carton

The Minnesota Twins Baseball Team had an inflatable giant milk carton created for use at their games. The carton added interest to the games and also managed to shine a light on their sponsor… literally. Each time a player would hit a homerun, the milk carton would light up with an internal strobe. The fans loved the carton and there was a lot of speculation about just how much milk it might actually hold!

Sapporo's Giant Inflatable Beer Bottle at Cherry Blossom Festival

Posted in Beverage Industry Marketing Inflatables

Inflatable Sapporo Beer Bottle Displayed at Cherry Blossom Festival

Sapporo Inflatable Towers Over the Crowd At Cherry Blossom Festival

Washington DC is famous for many things: One of which is large crowds. On an average day, tourists flood the downtown streets to view the White House, Washington Monument, Lincoln Memorial and other sites.  When you add the food and fun of the annual Cherry Blossom Festival, you've really got a pile of people on your hands. How do you draw attention to your product and brand in the middle of all the hustle and bustle? With a 30-foot tall inflatable advertising balloon!

Inflatable Sports Tunnel for the Eastern Kentucky Colonels

Posted in Sports Industry Inflatables

Eastern Kentucky University's Inflatable Football Tunnel at Sporting Event

For the Eastern Kentucky Colonels , Arriving for Games Was Anything but an Exciting Event

Because their field house was such a long distance from the playing field the team was forced to meander across the way and onto the field as one group. Not the most exhilarating way to start a game. Eastern Kentucky University wanted to create some enthusiasm by concealing the team from view before the game then introducing the players in way as to pump up the crowd. Landmark Creations' sports inflatables came to the rescue!

Thirstin Drinking Cup Inflatable

Posted in Non-Profit and Cause Marketing Inflatables

Inflatable Thirstin Mascot

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA. To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop an inflatable mascot that would appeal to kids and adults.

Inflatable Tunnel for the Chicago Bears

Posted in Sports Industry Inflatables

Chicago Bears Inflatable Sports Tunnel

The Chicago Bears Generate Excitement With Their Inflatable Sport Tunnel & Air Tent

When the Chicago Bears came to Landmark Creations, they were looking for a way to get their brand in front of fans in a strong way.  One important aspect of professional sports is marketing yourself and your players well.  Since practically all other professional teams (college and high school teams, too, for that matter!) were using an inflatable sports tunnel, the Bears wanted to give it a try.

Inflatable X Logo Draws Crowds

Posted in Radio Station Inflatables

KROX FM Inflatable X Logo

Radio Station Uses Inflatable Logo at Events

Radio stations are in the business of drawing a crowd. They have to be in order to bring in business for themselves and their advertisers. When KROX FM in Austin, Texas needs lots of traffic at live broadcasts, concerts or sporting events, it pulls out the big guns. (Or should I say the big X?)

Inflatable Logo for Hooters Restaurants

Posted in Restaurant Marketing Inflatables

Inflatable Hooters Logo at Pro Cup Racing Series

Inflatable Logo for Hooters' Pro Cup Racing Series

Hooters restaurants sent their oval inflatable and Naturally Fresh inflatable up and down the east coast to follow the Hooters’ Pro Cup Racing Series. How did they position? Around the outside of the racetrack. That put them in the perfect spot to be caught on camera by Speedvision throughout the event. Because inflatables are commonly used at races, Hooters knew their oval and salad dressing jar would be a success.