Big Gorilla Auto Sales Inflatable Mascot

When you look back over the history of inflatables, one thing that stands out is the inflatable gorilla. Today, that legendary icon is still performing well for businesses all across the country including one used-car dealership in Lakeland, Florida.

With a name like Big Gorilla Auto Sales, it doesn't take long to decide what your mascot will be. When the car retailer decided to bring their namesake to life (so to speak), they chose Landmark Creations. A poor experience with a foreign-made inflatable in years past convinced Big Gorilla that made in the USA is best.

Their goal for the inflatable mascot was to make it easy for customers to find them, so they could take advantage of the low prices and in-house financing. Standing 26-feet tall with his bright yellow attire, slick shades and funky little smile, this big guy catches the attention of everyone.

Has it worked? Oh yes! The Big Gorilla team boasts, "Everybody knows about our dealership because it's the place with the big gorilla!"

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's