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Unique Cold-Air Inflatable Makes Debut at Charlotte Parade

Posted in Agency Side Inflatables

Inflatable Segwaloon at ParadeHybrid Cold-Air Inflatable Is Unveiled at Charlotte Thanksgiving Day Parade

What do you get when you cross a cold-air inflatable balloon with a Segway? A Segwaloon! The concept and the name were created by Robert Krumbine, Executive Producer of the Charlotte Center City Partners, for the Novant Health Thanksgiving Day Parade.

Traditionally, cold-air inflatables stand still and people have to come to them if they want an up-close look. Thanks to special, patent-pending construction, however, cold-air inflatables have become more mobile. By outfitting a manned Segway with an inflatable balloon “sleeve,” the driver can maneuver the scooter anywhere including up and down parade routes, throughout festivals and everywhere else a Segway can go.

“The idea was to creative a unique and more interactive version of the large balloons that many parades include. We have a fantastic group of Segway tour guides in Charlotte, so we designed and worked with Landmark to produce balloons that could actually fit over the Segways. The Segwaloons were able to engage with parade attendees in ways that no audience had seen before,” explained Lelia King, Chief Creative Officer.

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

You know, we just “get” stuff like this! If you have an ingenious idea you’d like help producing, give us a shout. We’re always up for a creative challenge.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- Richard Stever-Zeitlin, General Mills