Inflatable Mascot Drums Up Lots of Social Media Exposure
Want to Engage Students? Give Them an Inflatable Mascot to Post on Social Media
If you’ve hung around any college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about?
Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float.
This is how Brock University garnered “remarkable social media coverage among the student population,” according to Curtis Gadula, Manager of Off-Campus Living & Neighborhood Relations.
The Ontario-based school turned its mascot (Boomer the Badger) into an inflatable that has been used on a community parade float, at open houses, preview days, athletics banquets, sports camps, convocations and just about everywhere else they could think to place it. The goal was to increase marketing exposure, energy, athletic and university pride, and excitement about the school.
Why did they choose Landmark Creations (in the U.S.) as opposed to a Canadian company? “Through research, Landmark had a solid reputation, and from the very start they were excellent to work with and responsive to our requests for change. Fantastic customer service and excellent delivery.”
Now that’s something to get excited about! Gooooo Badgers!
Featured in Landmarketing Issue 49
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“Chocolate” Inflatable Archway Gives Runners Something to Dream About
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Medieval Road Race with Castle-Style Inflatable Arch Finish Line
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Inflatable Tent Improves Visibility & Functionality of Snowboarder Camps
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Inflatable Arch Boosts Perception of Running Club
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Landmarketing Issue 49 - Spring 2014
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Landmark on Location: Considerations for Outdoor Installs
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Landmark on Location: MIT Floating Display for 150th Anniversary Celebration
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Cold-Air Inflatable Product Replica Draws Crowds at Events
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Landmark on Location: Targeted Tie-Ins for Trade Shows
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Inflatable Cash Booth Makes Credit Union More Visible at Events
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Inflatable Mascot Creates a Big Buzz for Food Truck
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Unique Cold-Air Inflatable Makes Debut at Charlotte Parade
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What Others Say About Landmark Creations
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes