Unique Cold-Air Inflatable Makes Debut at Charlotte Parade
Hybrid Cold-Air Inflatable Is Unveiled at Charlotte Thanksgiving Day Parade
What do you get when you cross a cold-air inflatable balloon with a Segway? A Segwaloon! The concept and the name were created by Robert Krumbine, Executive Producer of the Charlotte Center City Partners, for the Novant Health Thanksgiving Day Parade.
Traditionally, cold-air inflatables stand still and people have to come to them if they want an up-close look. Thanks to special, patent-pending construction, however, cold-air inflatables have become more mobile.
By outfitting a manned Segway with an inflatable balloon “sleeve,” the driver can maneuver the scooter anywhere including up and down parade routes, throughout festivals and everywhere else a Segway can go.
“The idea was to creative a unique and more interactive version of the large balloons that many parades include. We have a fantastic group of Segway tour guides in Charlotte, so we designed and worked with Landmark to produce balloons that could actually fit over the Segways. The Segwaloons were able to engage with parade attendees in ways that no audience had seen before,” explained Lelia King, Chief Creative Officer.
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
You know, we just “get” stuff like this! If you have an ingenious idea you’d like help producing, give us a shout. We’re always up for a creative challenge.
Featured in Landmarketing Issue 49
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“Chocolate” Inflatable Archway Gives Runners Something to Dream About
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Medieval Road Race with Castle-Style Inflatable Arch Finish Line
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Inflatable Tent Improves Visibility & Functionality of Snowboarder Camps
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Inflatable Arch Boosts Perception of Running Club
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Inflatable Mascot Drums Up Lots of Social Media Exposure
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Landmarketing Issue 49 - Spring 2014
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Landmark on Location: Considerations for Outdoor Installs
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Landmark on Location: MIT Floating Display for 150th Anniversary Celebration
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Cold-Air Inflatable Product Replica Draws Crowds at Events
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Landmark on Location: Targeted Tie-Ins for Trade Shows
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Inflatable Cash Booth Makes Credit Union More Visible at Events
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Inflatable Mascot Creates a Big Buzz for Food Truck
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What Others Say About Landmark Creations
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins