Giant Helium Balloon Helps Keith Loughlin’s Campaign for Re-election
Keith Loughlin Earns Re-election with the Help of a Giant Helium Balloon
When it comes to the election of political officials, the landscape can quickly get cluttered. Everywhere you look, the horizon is filled with lawn signs, banners and little, branded balloons for the kids. However, New Jersey Councilman Keith Loughlin discovered that taking to the sky gives a distinct advantage when trying to get your name out to the masses.
Sure, small balloons were on hand when he and his team made public appearances, but that wasn’t all. The Loughlin Campaign drew attention to their tent using a giant helium sphere.
“We displayed our [inflatable] orange helium sphere at a street fair, at a campaign kickball fundraiser, and on top of the James Ward Mansion building in downtown Westfield, New Jersey, for a week prior to the election.On Election Day, we moved the sphere to fly over a residential neighborhood near a polling place. I was re-elected to the Westfield Town Council by a large margin. Thanks, Landmark!”
If you’re seeking election to an office, thinking out of the box might just get you there.
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Landmarketing Issue 48 - Winter 2014
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What Others Say About Landmark Creations
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC