Inflatable Logo Helps Boost TV Station Promotions for Telemundo 40
KTLM Telemundo 40 Had the "Best-Looking Booth," Thanks to an Inflatable Logo
During the process of rebranding the Telemundo Network, Laura Repreza, Marketing and Promotions Director, needed something to help with the TV station promotions she had planned.
Among other criteria, Laura needed something that would capture the attention of event goers who were being inundated by a boatload of other sights and sounds.
This marketing tool should be easy to transport, set up and take down. But, most of all, it had to represent the TV station well.
Enter Landmark Creations with a custom-designed inflatable logo that was just the ticket. "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events," explains Laura.
And quite a list of events, it was! The new inflatable logo has been seen at Borderfest (an outdoor, four-day festival), livestock shows and rodeos, career days and job fairs, Telemundo 40 back-to-school remote broadcasts, business expos, outdoor concerts and more.
Laura chose Landmark over all those other guys for three reasons: (1) our "no problem!" attitude, (2) our experience in working with other TV stations and (3) the lightning speed at which her calls were returned.
Featured in Landmarketing Issue 45
-
Inflatable Archway Helps Brand the Komen South Florida Race for the Cure
-
Landmarketing Issue 45 - Spring 2013
-
Inflatable, Imaginative Museum Exhibit from a Creative Inflatable Manufacturer
-
Carnegie Science Center Uses Inflatable Character to Promote Space Exhibit
-
Generate Big-Time Buzz with a Cold-Air, Inflatable Product Replica
-
Inflatable Product Replica Display Boosts Traffic 30 Percent at Trade Show
-
Giant Inflatable Replica Helps Vans UK Promote Its Revolutionary New Series
-
Inflatable Colon Lets People See and Believe in Colon Cancer Prevention
-
Inflatable Colon Works to Save Lives in Outback Alaska
-
Inflatable Mascot Builds Relationships with Radio Station Listeners
What Others Say About Landmark Creations
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop