Custom Inflatable Colon Tunnel Works to Save Lives from Colorectal Cancer
Strides for Life Uses Inflatable Colon Tunnel to Promote Cancer Screening & Early Detection
Colorectal cancer is the number two cause of cancer deaths in both men and women in the U.S., yet millions go unscreened and uneducated year after year. This is what drives the Strides for Life Colon Cancer Foundation. The organization was established after the death of Dylan Cappel at age 23.
Dylan died while training for a berth on the 2004 United States Olympic Rowing Team. A young man. A highly trained athlete. Yet colon cancer struck.
With the help of Landmark Creations, Strides for Life took a lighthearted approach to this very serious subject. Using an inflatable tunnel as the base, a custom inflatable walk-through colon was developed that allows visitors to actually see a replication of what goes on inside the human body. As the tour progresses from entrance to exit, visitors watch possibly harmless polyps morph into dangerous growths.
Using the inflatable colon tunnel at their Annual Run/Walk in San Francisco, health fairs, street festivals and other public events, Strides for Life has gotten lots of positive feedback. They've also impacted countless lives that might well be saved, thanks to this fun lesson about the deadly effects of neglecting colon-cancer screenings.
Featured in Landmarketing Issue 35
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Landmarketing Issue 35 - Autumn 2010
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What Others Say About Landmark Creations
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company