Custom Inflatable Colons Take the Scary out of Screenings

Inflatable Colons at Community EventsEducate Without Fear Using Custom Giant Colons

There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall.

Do you work for a gastroenterology practice, health product provider, or cause marketing agency? If so, you’re no doubt constantly on the lookout for ways to communicate with people about colon cancer and screenings in a non-threatening manner that is also fun, educational, and maybe a bit entertaining as well.

Enter the Giant Colon! (Yes, You Heard Me Right.)

Do you remember the 1987 movie Innerspace starring Dennis Quaid and Meg Ryan? During the film, Quaid is shrunken and then injected into other people’s bodies where he tours every inch via a microscopic shuttle. The heart, intestines, lungs, stomach… everywhere. The audience is captivated by this inside look at the human makeup instead of disgusted because it’s a dramatic comedy film. The humor lightens what would otherwise be a very serious subject. The end result is just super.
Colon & health awareness inflatables work much the same way. They are animated (in a sense) and pique the curiosity of passersby because they are also colossal. They grab attention from a great distance away and start a conversation that naturally leads people to your location. With this combination of features, a giant colon offers real people the chance to tour the inside of this organ, be educated about the dangers of colon cancer and learn the benefits of screenings minus any anxiety.
March is Colorectal Cancer Awareness Month, but, as a medical or marketing professional, you understand the importance of year-round promotions. So how precisely do you use an inflatable colon for maximum impact? Glad you asked.

Inflatable Colons in Action

Buying a custom inflatable colon is often less expensive than a rental, meaning you can get exactly the look and size you want, rather than having to sacrifice based on the rental company’s inventory. If you plan to use your inflatable on a regular or even semi-regular basis, buying is the way to go. Although giant colons are… well, giant… they come deflated and packed neatly in easy-to-carry bags. Because they take only minutes to set up and deflate, you can be in business in short order.
Where would you use such a thing? Here are just a few ideas:

  • Outside your office for an open house

  • Health fairs

  • Home shows

  • Races

  • Street festivals

  • Anywhere there are adults

Attracting People and the Press

What’s especially super about the colon is that its magic works on the press equally as effectively as it does on people. The media coverage you’re likely to receive can go a long way toward raising donations for a cause, increasing education about the benefits of screenings and promoting your organization. Once you remove the obstacles that prevent folks from hearing your message, you pave the way for countless individuals to receive screenings that fear may have otherwise kept them from getting. By taking the “scary” out of this procedure, untold lives can be saved… all thanks to a giant, pink inflatable tunnel.

 

Marketing Tips for Using Inflatables

TOP 10 INFLATABLE PROJECTS FOR 2011

With 2012 around the corner we are proud to announce our top ten inflatable projects from 2011. After considering over 3,600 images, we have selected the most jaw-dropping, awe-inspiring and impressive inflatables to showcase our phenomenal past year.

Designed and manufactured for companies all over the world to increase traffic, create emotional connections and make customers simply say, “wow!”  We can’t help but stare at these great inflatable designs and applaud our wonderful customers of 2011.

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Ready to add even more drama and dazzle to your custom inflatable displays? Consider LED lighting. Today's light-emitting diode (LED) lights can take your Landmark custom inflatable to a whole new level of eye-popping splendor. Best of all, they offer an array of advantages over old-fashioned incandescent bulbs.

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In the spirit of deserved recognition (and the Academy Awards), Landmark Creations is proud to reveal our Top 10 picks for 2015. Judged on their creativity and visual appeal; these inflatables are true inspirations to other marketers. We thank each and every one for allowing us to help them accomplish their promotional goals and become superstars in 2016. [Featured in Landmarketing Issue 56]


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