3 Ways to Boost Team Spirit and Attendance with Inflatables
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest.
The Question Has Always Been: How Do I Boost Team Spirit and Attendance in a Way That Won't Break My Bank? Inflatables Get the Job Done.
#1 - Sports Tunnels- Very popular with high school and college sports marketing departments, sports tunnels are an exciting addition to football, hockey, soccer, basketball or any other sport. Team members burst through the tunnel and onto the field, court or ice (often through a cloud of fog) as onlookers leap to their feet in support. It's an exhilarating way to begin any game because sports tunnels get the crowd engaged.
But, these tunnels play another very important role in sports marketing and promotions. They can be outfitted with sponsor banners on both sides. This allows you to turn your sports tunnel into an advertising machine. You can generate revenue while you increase team spirit.
#2 - Inflatable Tents - When you take pro or college sports marketing events on the road, inflatable tents give you greater visibility. If you host a fans' corner or tailgate party before games, these tents offer a wonderful place to gather that's fully branded for your team. Are players making public appearances? Inflatable tents provide an instant meet-and-greet place that's out of the weather. Opened or fully enclosed, tents can also be dressed with sponsor banners.
#3 - Sports Cages - Give fans a chance to flex their muscles. Inflatable sports cages set up outside your team's baseball or softball games lets fans show off their skills. Whether you charge a fee or let fans bat for free with their paid admission, you get attendees excited about the nine innings they’re about to watch.
But, baseball isn't the only sport fans can take their turns at. Inflatable soccer goals attract crowds with the same intensity as baseball cages. Fans can kick as hard as they're able in an attempt to score a goal. Want to add additional fun and appeal? Have a local or national celebrity play goalie.
Bouncers are another form of sports cages that smaller fans love. Shape them like football helmets, basketballs, your mascot or practically anything else. You'll quickly have lines that stretch around the block!
Including inflatables with your sports marketing and promotions also delivers one other added benefit: press coverage. The media love to photograph inflatables because they are interesting. Incorporating a sports tunnel, tent or cage into your marketing plan almost certainly guarantees you'll land some ink.
Inflatables get fans fired up about all sorts of sports. Whether you're out on the road and need extra visibility or you're on the field and want to hear the crowd screaming at the top of their lungs, inflatables give you that added boost you need to increase team spirit and admissions.
Want more creative ideas for your sports marketing events?
View sports marketing inflatables in our gallery.
By Stephanie Meacham © 2009, All Rights Reserved