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Promoting with Inflatable Parade Balloons

Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons

Snowglobe in ParadeParades have always been one of the best ways to generate excitement.  Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century.  But savvy business owners and organization managers will take note of one fact: A parade equates to a captive audience.  And don't we all just love a captive audience?!

3 Important Strategies for Making the Most of Parade Exposure

Can you imagine anything better than for an entire city or town to line the streets just waiting for you to pass by?  But your moment in the sun is short lived, so you'll want every second of your time spent strolling down the street to count.  Allow me to offer a few tips for making the most of your parade floats and the event as a whole.

#1 - Create Eye-Popping Parade Floats

This is what everyone has come to see, so you don't want to skimp on your presentation.  Whether you go for parade floats on wheels or inflatable parade balloons that soar overhead, you'll want to use big sizes, bright colors and eye-popping designs, so you immediately hook each person's attention as you pass by.  Company mascots make for excellent parade balloons as do inflatable costumes and product replicas.

#2 - Bring Giveaways

Most parades these days won't allow you to toss candy or other goodies from your parade floats due to safety concerns.  However, you can still walk over to the crowd and hand out giveaways.  Come prepared and be creative.  You'll want something fun that is well branded.  This is a parade after all, not a networking dinner.  Inflatable product miniatures, balls, key chains, and more are very likely to be kept and used which means your organization's name stays in front of the customer longer.

#3 - Drive People to Your Business

The most successful marketing campaigns are circular in nature.  This means they bring the customer 360 degrees.  Promote your appearance on your website, in your TV and radio spots, and in your print marketing.  Then, as your parade balloon travels down the route, hand out giveaways.  But don't stop there.  Attached to your giveaway, include an offer for a discount, a free upgrade, x% off a membership or some other incentive for the parade watcher to come back to your business.  Now that's smart marketing!

Start planning now.  Holiday parades occur about every three months or so.  There are also high school and college homecoming parades, military parades and others.  Each will require you to have a parade float or balloon to participate.  Choose an event that most closely aligns with your target customer and you're sure to have a blast while drumming up some business.

Parade Inflatables Gallery

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Browse our online gallery full of inspiring parade inflatables today!


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What Others Say About Landmark Creations


“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s