In Advertising, Size Does Matter
These days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce. What you need is a big presence with the power to captivate and charm an audience. That’s where inflatable rooftop advertising really shines.
Three Big Elements of Effective Rooftop Displays
There are three simple factors that make rooftop advertising balloons so effective. They’re big, they’re colorful, and they’re visible for long distances. You won’t find this unique combination in any other marketing tool, and when you bring these three components together in the shape of a giant coffee cup or pink elephant the response might just surprise you.
An inflatable advertising balloon’s best feature is its size, whether it’s on the ground, in the air, or perched on a rooftop. There’s just something about human nature that draws us to small things which have been transformed into enormous versions of themselves. Curiosity demands that we check out what a cell phone button looks like when it’s as big as a backpack, or get an up-close look at that giant soda can. Is it really big enough to take a swim in? When everything around is life-sized, the truly enormous makes a big impression.
The bright colors of an inflatable can act as a spotlight in an otherwise featureless landscape. Picture a beige brick supermarket with a vast expanse of gray parking lot. There’s not much here to draw attention or garner excitement, save for a few posters in the window. It’s just another neighborhood store. But stand a giant grocery bag overflowing with bright vegetables on the roof, and curious visitors will find their way to your shop – and your check stands – from miles around.
The size and color of inflatables combine to make them some of the most impressive advertising money can buy. Take a 40-foot-tall building and add a 30-foot inflatable wine bottle to the roof, and you’ve got an advertisement that soars 70-feet into the air. Billboards might be comparable in size, but the three-dimensional nature of inflatables has a much greater impact than does a flat photo, regardless of its height.
Big Things Come in Small Packages
Inflatables may be big, but they’re not cumbersome. Unlike other large advertising mediums, rooftop balloons can be packed up and stored in relatively small spaces, transported without a tractor-trailer, and installed in just a few minutes. Inflated, the impact is huge, but as soon as the air is released, they transform into deceptively tiny packages.
Rooftop advertising is an incredible value for a lot of reasons. Nothing else offers the visibility and impact of a giant balloon, while remaining lightweight and portable enough to move easily from roof to roof. Nearly limitless design flexibility, low cost, and simple set up and removal all come together in one bright, clever package, and give you a big bang for your advertising buck.