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Creative Ideas: Marketing Tips for Using Custom Inflatables

Senor Frogs Inflatable Restaurant Rooftop Advertisement

Discover the Powerful Impact Advertising Inflatables Have on Your Marketing Efforts

Because they are custom-made in practically any shape, size, and style you want; advertising inflatables are the perfect fit for grand openings, sporting events, point-of-purchase displays, mobile marketing campaigns, and more. Large or small, rooftop or ground, helium-filled or dynamic; advertising balloons always have a positive impact on your marketing efforts.  Read the articles (below) and find out specifically how to use advertising inflatables in a variety of marketing scenarios.

Get Participants' Attention at Sporting Events with Inflatable Pylons

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Inflatable Pylons for Racing Event

5 Ways Inflatable Pylons Keep You on the Right Track

When you're coordinating a race or a sporting event and you need to get the attention of the participants, big and bold is the only way to do it. You can't politely tap them on the shoulder and say, “Hey! The finish line is this way.” Boundaries need to be clearly marked, routes must be obvious to runners with serious cases of tunnel vision and, corporate sponsors' banners must be visible. That's a lot to ask, but there are ways to make it happen.

Effective Visual Marketing with Inflatables for Themed Events

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Inflatable Hot Stage Prop Suspended at Concert

Using Inflatables for Themed Events Makes Visual Marketing More Effective

Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you'll want to do more than simply serve tacos and play mariachi music. You'll want to infuse every element of the event with all things Mexican.

Clever Ideas for Sponsorship Event Marketing

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Clever Ideas for Sponsorship Event Marketing

L5915 6506Let me ask you a question. What's the key to successful event marketing? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get noticed.  However, this seems to be a notion most people miss. Just look around at the next tradeshow you attend. Same old, tired exhibits are what you'll see at most booths. That's a shame because, with a little effort, custom inflatables can transform your exhibit from ordinary to outstanding.

Promoting with Inflatable Parade Balloons

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons

Snowglobe in ParadeParades have always been one of the best ways to generate excitement.  Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century.  But savvy business owners and organization managers will take note of one fact: A parade equates to a captive audience.  And don't we all just love a captive audience?!

Next Generation Inflatable Costume Designs

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

inflatable-costume-bonbonImproved Design Makes Inflatable Costumes from Landmark Creations Even Better

"Why should I buy an inflatable costume from Landmark? I've seen others online.  What makes yours better?"

For years Landmark Creations has produced top-quality inflatable costumes that are self-contained and comfortable to wear.  We're proud to introduce a new design that has evolved from our original version. 

Franchise Marketing with Custom Inflatables

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Captain D's Inflatable Fishtail for Franchise Marketing

Inflatables Give Extra Lift to Franchise Marketing Efforts

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more.  But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion.  It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor within your community. Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. 

The Science of Getting More Traffic to Your Trade Show Booth

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

What Do Heat Maps and Shopping Have to Do with Trade Shows?

L6995 trade showMost marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc. What you may not know, however, is that the same eye-catching elements that perform well online or in print can also pull top performances with trade show displays.

Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Custom-designed Inflatables Manufactured for Experiential Marketing Tours

Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours

If you've participated in mobile marketing tours for very long, you've seen what it takes logistically to be successful.  Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. But inflatables naturally overcome the biggest roadblocks in promotional marketing: mobile or otherwise.

Tips for Making Outdoor Events User-Friendly with Inflatables: 3 Ways

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

3 Ways to Make Outdoor Events User-Friendly

L6377 Statue Liberty EllieOutdoor events, in and of themselves, are special just because they take place outside.  What many event coordinators may forget is that outdoor events require special care in several areas to ensure visitors remain comfortable and have fun. The most important factor is the weather.  Whether winter, spring, summer, or fall, most events are planned too far in advance to account for the possibility of inclement weather.  It's important to be prepared and have a backup plan.

Increase Response Marketing at Nonprofit Events - 7 Tools

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events

Creating goodwill. Giving back. Celebrating your community. Raising funds for worthy causes. These and others are excellent reasons for participating in community events. But, marketing in these venues can be tricky. Will you get lost in the crowd? Are you able to attract attention?

3 Grand Opening Ideas that Set the Stage for Your Business

Posted in Creative Ideas: Marketing Tips for Using Custom Inflatables

Inflatable Applebee's Logo on Restaurant Rooftop

When you're planning a grand opening, you want customers and the media to visit your new location. But which types of grand opening ideas can draw the attention of both? We'll show you!

While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks and months ahead. This has never been truer than it is today, as we see company after company closing its doors or downsizing. But what can be done for your particular business? Which types of grand opening ideas can draw the attention of customers as well as the media?