Custom Inflatable Arch Drives Awareness for Polaris Off-Road Vehicles

Posted in Automotive Industry Inflatables

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Custom inflatable arch helps increase foot traffic and brand awareness

Tyra Guldseth had a very specific goal. As Senior Project Manager for marketing agency SixSpeed, she wanted to raise public awareness of the new updated branding for client Polaris Inc.

On the recommendation of a coworker, she turned to Landmark Creations. Could Landmark create a custom inflatable that captured all the adventurous boldness of the Polaris brand?

The answer? A definite "yes!" With Guldseth's guidance, the Landmark team crafted and built a giant inflatable arch, designed to promote Polaris's popular off-road vehicles at trade shows, demos, displays, and similar events.  

Measuring 18 feet high and 26 feet wide, the striking structure showcases Polaris's iconic star logo against a bold blue background. The familiar Polaris logotype embellishes both sides. 

With its towering size and dramatic design, the arch is impressive indeed... and clearly visible even from a distance. 

So far, the huge inflatable arch has played a prominent role at corporate events, product launches, trade shows, event marketing tours, fairs and festivals, and more. And, according to Guldseth, it has been a big success, boosting foot traffic along with brand recognition. 

Guldseth is pleased. And so are the people at Polaris Inc.

"Landmark Creations has been our go to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- Jack Doyle, Scenery First

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

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