Custom Inflatable Bulldog Fetches Attention and Accolades

Posted in Non-Profit and Cause Marketing Inflatables


Custom Inflatable Mascot Raises Awareness for Scholarship Opportunities

A brawny bulldog serves as team mascot for the Boyceville Community School District in Boyceville, Wisconsin.

So, when local fundraiser Jim Harvey was ready to commission a custom inflatable, he naturally thought in terms of an inflatable bulldog.

Harvey is an advisory committee member for B.E.S.T. – Boyceville Education Scholarship Fund – which promotes higher education among Boyceville graduates.


According to Harvey, B.E.S.T. wanted an eye-catching inflatable mascot designed to:

• Build awareness for B.E.S.T.'s fundraising efforts and scholarship opportunities 

• Serve as a static display at sporting, arts, and STEM events at Boyceville High School (BHS) and Boyceville Community School (BCS)

Two blankets top the 7-foot-tall dawg's broad back: one emblazoned with "B.E.S.T," the other adorned with the letters for BHS/BCS. The Velcro-backed "H" and "C" are removable and interchangeable with room for other logos as needed.

To transport the inflatable mascot, Harvey's team built a PVC frame with large caster wheels. And to keep it inflated on the go, they added a DC-to-AC inverter and two deep-cycle marine 12-VDC batteries. Result? The perfect rolling float for community parades.

According to Harvey, the "DAWG" received "tremendous accolades" at its debut in the Boyceville Annual Picklefest Parade. And it continues to make an impact at fairs, festivals, school events, and more.


Tags: cause marketing inflatable mascots

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

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