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Inflatable Product Replica Revs Up Creative Advertising & Event Marketing

Posted in Automotive Industry Inflatables

Inflatable Battery Replica at Trade Show

Inflatable Product Replica Powers Up the Creative Advertising Efforts of FVP

Racetracks. Tradeshows. Wherever it goes, the FVP VoltEdge battery inflatable product replica gets noticed. And that's the point. At these and other venues, there's always something going on.

In environments where your prospects' attention is fractured, you want to have a marketing tool that makes a big impression. That's one reason FVP chose Landmark Creations.

Chris Lund, FVP Category Manager, had some precise goals when he approached Landmark about developing this creative advertising piece. "The goal of the inflatable [product replica] was to increase the brand and product awareness at multiple venues. We were specifically looking to provide an extremely visible example of our FVP VoltEdge battery to be used at events with large crowds where traditional marketing (including billboards and sponsorships) can be difficult to see."

With its large, colorful front label, the twelve-foot-tall battery inflatable was immediately seen by passersby. And, because this cold-air giant is easily inflated and deflated, FVP had no trouble moving it from customer events to sales conferences and even to the World of Outlaws Sprint Car races.

A great working relationship between sister company Super Clean and Landmark Creations helped convince Chris that we were the inflatable manufacturer for him. "Landmark was chosen for this specific project based on past experiences that were very favorable, including inflatables constructed by Landmark for our sister company Super Clean. The quality of the construction along with the competitive pricing tipped the scales in Landmark’s favor."

Aw, shucks!

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Inflatable Product Replicas  |  Automotive Industry Inflatables  |  Product Launches

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Peggy Donaldson, American Cancer Society

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