Inflatable Archway Draws Crowds & Boosts Brand Recognition for Under Armour
A proud sponsor of the Baltimore Marathon in 2004, Under Armour wanted to leave a lasting impression on runners and onlookers. They achieved their goal with this high-tech inflatable arc that drew crowds and helped to boost brand recognition for their apparel line.
Traveling the world, the next stop for the Under Armour Arch is a marathon in Japan. Just as it did in the U.S., the arch continued drawing crowds and reinforcing product and brand awareness to an international audience.