Let's Face It: Cold-Air Inflatables Are Just Fun!
When it comes to mobile marketing, E-Z Rent to Own knows how to do it right. About eight years ago they purchased two 20-foot-tall Captain E-Z cold-air inflatables. These blow-up, monster-sized promotional balloons were tasked with some heavy lifting when it came to marketing.
Like many other companies, the rent-to-own chain wanted the inflatable mascots to help them stop traffic outside their stores, build name recognition and associate their brand with the cartoon character known as Captain E-Z. Sound familiar? You probably have similar goals for your marketing. The results have not only been spectacular, but also long lasting.
According to President Rich Walker, "Our two 20-foot Captain E-Z inflatable mascots certainly have become a very valuable asset to our company. After all of these years they have had a lot of use. If we took the original amount invested for these guys, and divided it by the number of days we have used them, it would probably total about $3.00 a day. That's like six postage stamps. Do I think that our decision to order a Landmark creation was smart? Yeah, and I will take credit for it."
Professionalism. Enhanced consumer perception. Increased brand loyalty. Flexible mobile marketing. These are just a few of the benefits E-Z Rent to Own has seen over the last eight years, for about $3.00 per day.