Giant Inflatable Guitar Promotes an Entirely New Music Mix-Perience
If you shy away from music festivals because they are uncomfortable and surrounded by cheap food and minimal amenities, you'll love KAABOO Del Mar.
This California-based group has created a whole new mix-perience when it comes to live, outdoor musical entertainment.
To promote their revolutionary concept, KAABOO Del Mar mounted a giant inflatable rack of guitars to their parade float and took off down the street. Because of its size when deflated, the guitar inflatable is easy to transport to whichever events KAABOO attends so they can get the most mileage from their promotional balloon. If he/she chooses, the event planner can also incorporate the inflatable into the stage set to reinforce branding.
Emily Byer, Director of Marketing, explained, "Landmark was quick to respond to my questions, had the knowledge and ability to act quickly and execute on our vision." We hear that a lot! "[The giant inflatable] did attract attention and add credibility to our promotional booth."
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