This giant coffee cup replica was used on the rooftop to help First Citizens bank announce the grand opening of their new coffee shop. Taking a page out of ING bank's playbook, First Citizens transformed their 143-year-old building into a space where the public can drink coffee, use free wifi and get financial advice. Brilliant!
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”