Georgia Multisports Productions, an event management company, specializes in triathlons and uses their custom inflatable archway to clearly mark start and finish lines. They also used it to mark a water event start line! Inflatable arches are easy to set up and manage on busy race days.
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."